Since 2019
Product Design
& Engineering
Fulfilment of Purpose
Work
Our clients and projects.
Areté
Arete is a full service progressive product creation studio sat at the intersection of Research, Design, Engineering, Production, Brand and the Culture of the industry. We are a reflection of our environment and a representation of the culture we live within. Driven by the fulfilment of purpose, research and play is at the forefront of our creative process, providing an ongoing source of knowledge that becomes the bedrock for everything that we do.
With an open source approach and philosophy we aspire to dismantle boarders rectifying mistakes of the past, build better by doing better. How do we as a design and engineering nucleus build a better future within our industry from the void, build better product, create better systems.
Function
We create products and systems, informed through research, imagined by design and shaped with engineering. Using these three pillars to solve problems, innovate and create product and systems with purpose, offering a uniquely holistic approach to the world of design, engineering and production.
Our studio has the in-house capability to own and drive the full product creation process from the initial client brief to production and final product delivery.
Below we break down the three key functions of Areté.
Our services can be simplified in to the areas of Research, Design, Engineering, Production and Marketing.
Working closely with the client creating products and systems from brief, we are able to execute a wide range of creative deliverables. Providing solutions to clients using the world of design and engineering while also leading the creation of physical and digital products.
Every project starts with research, and spans as far as delivering the final product to market using authentic/purposeful product story telling with our marketing partners. This ensures true continuity of brand and product messaging all the way through our projects.
Team
Founded on the principles of the freedom of creativity and the technicality of process management.
Founder + Design Engineer
Myles O'Meally
Schooled in Design Engineering before working for Nike as a Footwear Developer for 5 years. Over his five years at Nike, Myles worked within the footwear creation team at Nike EHQ and for three years within the Development and Engineering teams in Saigon, Vietnam. After leaving Nike in 2018, Myles started Areté in 2019.
Creative Alchemist
Asha Harper
Part of Asha’s purpose is channelling the power of creativity through the unknown. Having joined the Areté team In 2022 Asha’s expertise has lead her to this moment. She carries a rare yet playful design ethos which echos her personality truly. Her exposure to creative Instinct, knowledge and wisdom gained from brands such as Nike, Puma & Dr.Martens allows her to connect to culture, emotions & space through a seemingly stellar process.
Senior Product Designer
Slimane Cherif Khaldi
Trained as a Character and Props designer following his studies in Director Animated Cinema, Cherif moved to product design as a freelancer working on various capsule collections including Yeezy Season 7. Before joining the Areté team in 2020, Cherif spent 3 years as Head of Design and Collaborations at C2H4 and Chemical Creations.
Product Designer
Nathan Alexander Walker
Having graduated from Cordwainers Footwear: Footwear Design and Innovation at UAL, Nathan joined the Areté team in 2019. During his time at UAL Nathan interned for McQ by Alexander McQueen, Concept Kicks and was part of the design team commissioned on the Timberland CONSTRUCT:10061 project.
Office/Project Manager
Tessa Nona Magdalena Knegt
During her study, Tessa worked for Amsterdam based fashion brands: Filling Pieces and Daily Paper, gaining knowledge in the culture of the industry. After successfully graduating with a Business Administration degree she joined Areté in 2021.
Design Intern
Paul Combel
With a background in product design, Paul is exploring visual and digital cultures in the Bachelor department at the Design Academy Eindhoven. Through his studies, he is developing an understanding of objects and images and their constructions. Willing to create a bridge between these worlds and his interest in fashion, he joins Areté on a 7 month internship for the spring semester 2022.
Contact
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Address
Amsterdam,
The Netherlands