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Engineered for Culture

Footwear Design
& Engineering

Fulfilment of Function

Work

Our clients and projects.

Areté

Areté is a progressive product creation company focused on increasing accessibility to the technical world of footwear creation. Sitting at the intersection of design, engineering, production, brand and the culture of the industry, we combine knowledge, experience and taste to offer a uniquely holistical approach to the world of product creation.

Function

Based between Asia and Europe, Areté was formed to remove the barriers in a highly complex industry. With our global network and experienced production partner we have created a progressive footwear infrastructure focused on covering the full spectrum of the product creation process.

Below we break down the three key functions of Areté.

Create

Create is our core function, driving footwear programs through the stages of Research, Design, Development, Engineering and Production from initial concept/brief to final product shipment and beyond.

Consult

Covering a range of services, we provide support in multiple functions throughout the product creation process helping you bring ideas to market. 

Toolkit

The toolkit is a catologue of individual elements created by Areté, offering brands a simplified and more economical way to bring their footwear projects to market. With multiple ways to access and source the elements the toolkit blurs the lines between design, engineering and manufacturing. Coming 2021/2022.

Team

Founded on the principles of the freedom of creativity and the technicality of process management.

Founder + Design Engineer

Myles O'Meally

Schooled in Design Engineering before working for Nike as a Footwear Developer for 5 years. Over his five years at Nike, Myles worked within the footwear creation team at Nike EHQ and for three years within the Development and Engineering teams in Saigon, Vietnam. After leaving Nike in 2018, Myles started Areté in 2019.

Senior Product Designer

Slimane Cherif Khaldi

Trained as a Character and Props designer following his studies in Director Animated Cinema, Cherif moved to product design as a freelancer working on various capsule collections including Yeezy Season 7. Before joining the Areté team in 2020, Cherif spent 3 years as Head of Design and Collaborations at C2H4 and Chemical Creations.

Product Designer

Nathan Alexander Walker

Having graduated from Cordwainers Footwear: Footwear Design and Innovation at UAL, Nathan joined the Areté team in July 2019. During his time at UAL Nathan interned for McQ by Alexander McQueen, Concept Kicks and was part of the design team commissioned on the Timberland CONSTRUCT:10061 project.

Contact

Contact us to find out more.

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Address

Amsterdam,
The Netherlands

Email

info@aretecreate.com