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As a product creation studio, our mission has always been to break down the barriers in a complex "closed shop" industry. Bringing greater utility to the wider industry and providing brands with a platform to create and execute. Born out of this desire to break down the barriers in the industry, our Digital Design Program extends this ethos into the digital universe through our own product and the digital services we will provide. It is a program that will live in the digital space, on the blockchain but have a relationship with the physical world. Allowing us to have great flexibility over the utility of our product and components while connecting them with real-world files, projects and more. The Digital Design Program will focus on providing the right tools and foundation to help foster and maximise the full potential of an inclusive community in which everyone is welcome to create and push the digital to physical boundaries with us
Creative Director
Myles
Former Nike Design Engineer, founder of Areté
IG: @myles_omeally
T: @myles_omeally
Head of Digital
Cherif
Former character animator for Disney, Senior Designer Areté
IG: @SlimaneKpi
T: @Slimanekaldi
Head of Design
Terry
3D Designer at Illumination MacGuff
IG: @thong.art
T: @BonvardTerry
Designer
Chams
CG Environment Artists at Riot Games/Fortiche
IG: @chamschitou
Head of Dev/Strategy
Gwen
Game Developer at Ubisoft
T: @SdMecha
Marketing Lead
Max
Doing a few things in Digital Marketing for Nike
IG: @max_nguyenth
T: @max_nguyenTH
Graphics
Paul
Graphic and Product designer Areté
IG: @p2____c4
T: @PaulCombel