01
About
Areté is a full-service progressive product creation studio sat at the intersection of research, design, engineering, production, brand and the culture of the industry. We are a reflection of our environment and a representation of the culture we live within.
Intent on creating with purpose, we aim to challenge the status quo on end to end creation while removing the barriers within a highly complex industry. Providing a complete product creation platform for brands and designers alike while also connecting the dots between product and the community the product services.
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Function
OUR STUDIO HAS THE IN-HOUSE CAPABILITY TO OWN AND DRIVE THE FULL PRODUCT CREATION PROCESS FROM THE INITIAL CLIENT BRIEF TO PRODUCTION AND FINAL PRODUCT DELIVERY with our production partners. creating PRODUCTS AND moments INFORMED THROUGH RESEARCH, IMAGINED BY DESIGN AND SHAPED WITH ENGINEERING. USING THESE THREE PILLARS TO SOLVE PROBLEMS, INNOVATE AND CREATE PRODUCTS AND moments WITH PURPOSE, OFFERING A UNIQUELY HOLISTIC APPROACH TO THE WORLD OF DESIGN, ENGINEERING AND PRODUCTION.
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M.V.P
Mission
Vision
Positioning
Design & Engineering
Community & Culture
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Team
Myles O'Meally
Founder + Design Engineer
Birth
Birmingham, England
Bio
Having graduated with a Masters in Design Engineering Myles started
working within the footwear creation team at Nike EHQ and for three years within the Development and Engineering teams in Nike’s factories in Saigon, Vietnam. Over the course of his 5 years at Nike he worked across multiple categories of product on projects such as Nike x Off White (The Ten), Phantom Vision, Vapor Edge, Force Savage, Free Run and many more. After leaving Nike in 2018, Myles started Areté in 2019.
Position
Founder and Design Engineer
SLIMANE CHERIF KHALDI
Senior Product Designer
Birth
Aregentuile, France
Bio
Trained as a Character and Props designer following his studies in Director Animated Cinema, Cherif moved to product design as a freelancer working on various capsule collections including Yeezy Season 7. Before joining the Areté team in 2020, Cherif spent 3 years as Head of Design and Collaborations at C2H4 and Chemical Creations.
Position
Senior Product Designer
Nathan Alexander Walker
Product Designer 2
Birth
Nottingham, England
Bio
Having graduated from Cordwainers Footwear: Footwear Design and Innovation at UAL, Nathan joined the Areté team in 2019. During his time at UAL Nathan interned for McQ by Alexander McQueen, Concept Kicks and was part of the design team commissioned on the Timberland CONSTRUCT:10061 project.
Position
Product Designer 2
Naut Koekkoek
Junior Designer
Birth
Amsterdam, Netherlands
Bio
Naut graduated with a Bachelor's degree in Industrial Design Engineering / Interaction Design in early 2023. Since then he has worked in the creative field as a freelancer and for companies such as Studio Drift. In 2024, he joined the Areté team.
Position
Junior Designer
Tessa Nona Magdalena Knegt
Office/Project Assistant Manager
Birth
Zwolle, Netherlands
Bio
During her study, Tessa worked for Amsterdam based fashion brands: Filling Pieces and Daily Paper, gaining knowledge in the culture of the industry. After successfully graduating with a Business Administration degree she joined Areté in 2021.
Position
Office/Project Assistant Manager
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Contact
IG
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